CNN Create approached us to design and animate a compelling piece for Audemars Piguet’s Royal Oak watch.

The goal was to merge philosophical concepts and refined visuals with the technical precision of Audemars Piguet’s design process. By integrating the brand’s intricate technical drawings with fluid, carefully crafted animation, we highlighted both the artistry and engineering behind the Royal Oak.

Our approach focused on clean, deliberate motion, subtle lighting, and precise detailing, ensuring that every frame reflected the watch’s craftsmanship. The result is a polished, visually striking piece that reinforces Audemars Piguet’s legacy of innovation and design excellence.