The talented team at The Edge came to us with an exciting project to design and animate a series of FIFA World Cup Anti-Discrimination videos, which would be showcased throughout all the stadiums. At Untitled, we have a strong passion for football, and we believe in the power of the sport to bring people together in peaceful, respectful environments.

For this project, we wanted to create something that felt fun, inclusive, and universally relatable. The animation style is playful yet impactful, featuring characters made up of simple, abstract shapes. This design choice was intentional—by keeping the characters neutral in form, we ensured that gender, race, and religion were not factors. Instead, we focused on the universal nature of football, making sure that anyone, no matter their background, could see themselves reflected in the piece.

This approach allowed us to create a unified and inclusive visual language that reinforced the message of respect and equality, while also maintaining a light, approachable tone. The characters’ movements are energetic and full of life, mirroring the excitement and spirit of the World Cup, all while communicating the importance of tolerance and acceptance.

The final result is a vibrant, engaging series of videos that not only celebrate the love of football but also stand as a reminder that the game should be played in an environment where everyone feels welcome and valued.