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RED CROSS - ERP

The amazing team at Wild approached us to design and animate a series of collage-style animations for the Red Cross, showcasing short, powerful accounts from both Red Cross staff and individuals who have benefited from their life-changing work.


We chose the collage style to enhance storytelling, allowing us to blend various visual elements in a way that felt both personal and dynamic. Using real faces was a crucial part of the design process, as it added a deeply human element to the piece—ensuring the audience connected with the individuals behind the stories. This approach helped convey the emotional impact of the Red Cross’s work while maintaining a sense of authenticity and compassion.


The result is a visually striking animation that not only shares impactful stories but also captures the heartfelt connections and human resilience that are central to the Red Cross’s mission.

Credits

Client


Agency


Direction


Art Direction


Design


2D Animation


3D Animation


Compositing


Sound Design/Music

British Red Cross


The Guardian Labs


Dan Symons


Dan Symons, Christian Tailor


Christian Tailor, Pablo Thomas


Christian Tailor, Pablo Thomas


Christian Tailor


Christian Tailor, Pablo Thomas


Wild

Client

British Red Cross


Agency

The Guardian Labs


Direction

Dan Symons


Art Direction

Dan Symons

Christian Tailor


Design

Christian Tailor

Pablo Thomas


2D Animation

Christian Tailor

Pablo Thomas


3D Animation

Christian Tailor


Compositing

Christian Tailor

Pablo Thomas


Sound Design/Music

Wild

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