Our friends at Wild approached us to design and animate a fun, informative piece about sustainable investing for The Guardian. This was featured as part of a 30-second podcast advert, which expanded the reach of the message across The Guardian’s network, bringing sustainable investing to a wider audience.

The campaign utilized a mixed-media animation style, combining vibrant graphics and thoughtful design to simplify complex financial concepts. This approach not only made the subject matter more digestible but also more engaging for viewers. By blending different visual elements, we were able to effectively inform and educate the audience on ethical investment choices, empowering them to make more sustainable decisions for the future.