We had an absolute blast working with Arcade Media to create these exciting player announcement videos for the Sidemen Charity Match 2023, hosted at London Stadium. This event wasn’t just the biggest YouTube fixture of the year, it was a massive milestone, raising nearly £2.5 million for charity and bringing together fans from around the globe.

To make it even more special, the lineup included four surprise superstar players:

MrBeast, Kai Cenat, XQC, Speed.

This video was all about revealing these incredible names and building hype for an unforgettable day. From concept to execution, we lead the whole process, from creating the original designs for each of the characters and backgrounds, to the storyboards, animatics and final animation. It was an amazing project to be part of, and we’re thrilled to have helped set the stage for such an impactful event.