Five Fathoms approached us to create a series of animated postcards for Meta WhatsApp, each showcasing a different woman around the world using WhatsApp to drive her business. The goal was to highlight the entrepreneurial spirit and the role technology plays in connecting people across cultures.

Each postcard represented a unique woman, illustrating how WhatsApp is integral to her business model, whether for communication, organization, or growth. We used a vibrant animation style to bring these stories to life, reflecting the energy of the women and the diverse environments they work in.

The final piece celebrates the empowering impact of WhatsApp on women entrepreneurs, emphasizing its role in modern business and global connectivity.